On average, we now make a live guaranteed purchase offer every 15 seconds around the United States via our product Trade in Marketplace. It has settled in as the future of wholesale valuation. Trade in Market Place is now in 34 metro markets. Dealers are leveraging a live instant offer, generated from the trading floor of the world's most active market. This is a tool that is tranparent, fair and real...not an opinion from a entity outside the industry, but a buyer with a check.
Spotters are a smash so we added two more for next week. Dealers from around the country are using our product. Our simulcast results are the proof. Every dealer that used the system was simply thrilled. If you were one of the 439 dealers logged in on simulcast I thank each one of you. This week I sold 97% of first time run units and 92% overall.
Now the market. We sold a total of 527 units this week in twenty two states and eight different countries. We are on track to sell close to 2500 units for the month of August. Our lanes were packed bell to bell. Simulcast is crucial as more dealers are using the internet to source inventory. Trust is our key to success. Dealers are finding out that we have the merchandise and we sell every unit. Our goal is to convert on every opportunity and be sure that when a buyer is participating in our lanes, you will be a buyer, not a frustrated bidder. More first time buyers are able to understand that in my lanes they are able to buy with "no fear". They simply can't get hammered because we own our units and will stand up, not run and hide or "if and but", when there is an issue.
Toyotas are really ripping. In general, fresh fat units are out of control. Late model Lexi have to be the right one, but if they are, they are rip roaring good. If they are off a click, they are mud. Any loaded truck is hot. Mid range heavies are very good, but real heavies are soft. All good Ford, GM and Chrysler product is very strong. Junk is fair, but not super. If it looks like a car they are good, but if it looks like slop they are worth the same as industrial waste. The export market is making a semi-comeback. Big activity from the Canadians and West Africans. There is a tonne of unsellable inventory in Russia so they are still here, but they are very selective. As always we don't make the market, wejust play in it. The Chinese are buying, but onesees twosees, not deep.
The Porsche market has chilled and all sports cars have taken a major twist lower... if you want to sell. Good BMWs that don't look like they came from the lease lane are on fire. Same with MB. The rebates have had an obvious impact on the desirability of MBs and 2010 trucks. Who needs an '10 when new ones are free? Loaded older trucks are on fire, but the older the better .
People tell us that cars are scarce, but once again this week I expect to have over 600 fresh trades at Manheim. We are dedicated to make your trip to Manheim an experience that will make you come back... every week.
Dealers, remember, when you buy a car from me, and you find a reason you don't like it...give it back...that day. Forget arbitration, if you don't like it, you are not allowed to have it. In any of our lanes, at the world's largest auction, you can buy any car from us with "NO FEAR". I am not here to hit and run. I am here to be your primary source of creamers...fresh cars you need and can't find 52 weeks a year.
Dealers, as always, if you drive in from Kentucky, Kansas, Indiana, or North Carolina, you get the $200 appreciation discount on your third purchase. I want your butt LIVE in the lane, not on the internet. You bust your ass getting to Lancaster Pa. and I'm going to make it worth your trip. Simulcast is good, but I would rather have you in the lane. I am here to help you get the job done.
Semper fi, do or die,
The "Maestro of Manheim".
Robert Hollenshead
Founder and President
BuyBook Technologies, Inc.
1373 Lancaster Rd
Manheim, PA 17545
bob@buybooktech.com
717.664.2700 Manheim office
610.960.6346 cell
888.225.1850 fax
Never sell a car before you get a purchase guarantee
Never trade a car before you get a trade-in guarantee
Never lend money without a current market value guaranteed appraisal
Never accept what your insurance company offers without checking the diminished value
Dealers: Take advantage of our Spotters! It really works. Dealers call me after the sale to tell me how much they love Spotters. If you are like most sharp buyers and know condition reports are more often wrong than right, give Spotters a try, it is free, recorded, and gauranteed. If my guys are not telling you the way you see it when you get it...I'll buy it back. Anybody else on earth got the intestinal fortitude to make you that offer? We are not playing hop scotch. We are not "repping" other dealers cars. When you buy a car in my lanes, you are buying a car I own. You will not get a "hide and seek" answer when you have a question on where it came from or if it isn't what you thought you bought. We are here to get the job done, period.